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halt your excessive posting on linkedin, why we can't stop minting the penny, + following: clay norris

where VCs go to market

Author

Rachel Mackey
September 04, 2024

VC Marketing: The Hot Take This Week

This take is spicy, but actually shouldn’t be:

You only need to post on Linkedin once a week to grow your audience and establish yourself as a thought leader.

Need is the key word here though… you need to be consistent and actually post once per week.

There is a lot of debate about this. If you talk to… (almost) anyone other than me, general advice is that posting 3-5x per week is best practice. This study shows an average of 3.3 posts per week of the brands evaluated.

What it really comes down to is: you shouldn’t post if you have nothing important to say. Less is more. Rachel ten Brink, a VC with over 20K followers, agrees. That being said, if you have something important to say three times in one week, by all means, go off. You may not have asked for it, but you have my full support.

P.S. Linkedin recently (and quietly) rolled out a little update to make your life easier. It used to be that you’d schedule a post, tag everyone, hit schedule… and immediately find a typo. You’d have to go in, copy the text, delete the post, start a new post, tag everyone again, fix that one tiny typo, and schedule. Now, you can edit your scheduled posts (see below). Honestly, a game changer.

Next!

Tell Me What’s Going On 👩🏽‍💻

Tell Me Where To Be 🤝

Denver

LA

Austin

Chicago

Follow for Hot Tips 💅🏽

This week, I’m following Clay Norris, Co-Founder of ConfluenceVC.

Clay writes one of my favorite newsletters, Confluence.VC Weekly. Subscribe here.

That’s all for now. See you next week!

Have a recommended follow or event? Interested in sponsoring this newsletter? DM me.