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x is dead, AI can't spell strawberry, + tech event roundup

Author

Rachel Mackey
August 28, 2024

VC Marketing: The Hot Take This Week

X is dead.

And in other news, if you’re not building your brand on Linkedin, you’re consistently missing out on opportunity.

I could talk forever about how X has become a platform for right wing trolls and Elon Musk’s political agenda, but instead of doing that, I’ll point you here.

Let’s take a brief look at a case for broader VC branding. Jessica Matthew’s recently interviewed Divesh Makan, founder of Iconiq Capital, in Term Sheet. Iconiq is and always has been close lipped about what goes on at the fund, but recently agreed to an interview with Matthews.

❝

“We left a white space that, if you don’t fill it, someone else fills it for you,” Makan said. “So suddenly, everyone else is telling our story.”

That’s a huge problem for an established fund, let alone for emerging managers. YTD, established managers have secured 77% of fund value. Emerging managers can grab a bigger piece of that pie when they invest in telling their own story. Okay, so why aren’t more emerging managers… doing that?

There’s this idea that Linkedin is only for the self promotional, but that is patently untrue. When you’re adding value on the platform, you’re:

  • Sharing your expertise in a way that helps other people

  • Digging into your investment thesis and explaining what makes you passionate about it

  • Diversifying your network in an industry that has a diversity problem

Every opportunity I’ve gotten since leaving my full time Head of Platform role at an early stage fund has been because I actively built my personal brand on Linkedin. It’s an insanely powerful tool for creators, and it’s absolutely worth investing time in. 

Next!

Tell Me What’s Going On 👩🏽‍💻

Tell Me Where To Be 🤝

Denver

LA

Austin

Chicago

Follow for Hot Tips 💅🏽

This week, I’m following Nicole Casperson, Founder and CEO of Fintech is Femme Media.

She’s on my create, create, create wavelength. Give her a follow here.

That’s all for now. See you next week! Have a recommended follow or event? DM me.